At Strike King®, innovation of design, quality, precision and product value are just a few of the characteristics that motivates them to continue their goal to be the most fished lures in the industry. From their senior management and pro staff to their employees and partners, Strike King® is driven to give you the tools you need to be successful at whatever level you are at. From beginners to touring professionals alike, your success is just a cast, flip or pitch away!

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