Rapala is the World's leading brand of fishing lures with products being sold in over 140 countries. Each Rapala lure with a swimming lip is individually hand-tuned and tank-tested for perfect swimming action. The lures also feature up to 12 coats of durable paint and epoxy.  Rapala is the only company in the world to mass produce fishing lures made of wood (balsa) and manufactures approximately 20 million lures per year. 

Rapala Website

Rapala "Try It" Kits